Barbie—a film so massive it had already won the U.S. box office in August—can be a film so massive that on Friday, it made the leap to IMAX for a one-week run. As typical, Barbie is on the forefront of what’s in vogue, one thing Dune director Denis Villeneuve, who’s very pro-IMAX, appears to agree with.
“The way forward for cinema is IMAX and the big codecs,” Villeneuve told the AP (through IndieWire) in an interview revealed earlier than Barbie’s large-format bow, however with the towering success of Christopher Nolan’s Oppenheimer in thoughts. “The viewers desires to see one thing that they can’t have at house, that they can’t have on streaming. They need to expertise an occasion.”
With out insulting films which can be made specifically for streaming (or that find yourself bypassing the theater and going straight to streaming), the director—whose Dune was launched day-and-date in theaters and what was then called HBO Max, due to pandemic considerations—makes it clear the place his favor lies. “There’s this notion that films, in some folks’s minds, grew to become content material as an alternative of an artwork kind. I hate that phrase, ‘content material.’ That films like Oppenheimer are launched on the large display screen and develop into an occasion brings again a highlight on the concept that it’s an amazing artwork kind that must be skilled in theaters.”
Dune: Half Two was initially slated to come back out later this yr, however noticed its launch date shifted (resulting from strike considerations this time) to March 15, 2024.
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