Key Takeaways
- The Asus Zenfone 10 will be the final smartphone in its line, as modifications inside the firm point out a halt in future Zenfone-branded merchandise.
- Latest Zenfone merchandise have confirmed to be succesful flagship gadgets with out setting the world alight.
- Latest restructuring inside Asus has resulted in layoffs and the merging of the ROG and Zenfone divisions, with remaining staff from the Zenfone staff being included into the ROG staff.
With the Asus Zenfone 10 now out there for preorder it is trying more and more possible that will probably be the final smartphone to hold that identify. That is after a brand new report detailed modifications inside the Asus organisation that seem to have put the kibosh on any future Zenfone-branded merchandise.
Whereas it is honest to say that the Zenfone identify hasn’t taken the world by storm regardless of having some stable flagship-like performers in its ranks, its loss will nonetheless be a disappointing one. It is thought that restructuring inside Asus now signifies that the corporate’s staff will likely be unfold thinner following the shedding of people that have been anticipated to be moved to the corporate’s cellphone divisions. Now, the present ROG and Zenfone divisions are being merged.
Employee numbers “reduce in half”
Taiwanese media reports that an unnamed Asus insider detailed a gathering that included the entire of the corporate’s business sector staff, saying that staff in engineering and procurement “have been instantly reduce in half.” The machine-translated report goes on to say that the unique Asus plan was for the business pc staff “to merge into the cell phone product division” however that “folks aware of the matter identified that some abilities had simply been merged into the cell phone unit, however they have been nonetheless laid off.”
Now, it appears, everybody engaged on the Zenfone merchandise will now be rolled into the ROG staff. “The particular person aware of the matter identified that the ASUS cell phone is split into two sequence, ROG and Zenfone, however now the most recent Zenfone 10 would be the final technology of this sequence.” The report continues to say that “the Zenfone staff will likely be merged into different departments sooner or later, or instantly into the ROG staff.”
If that is certainly the case then we are able to count on the Zenfone 10 to be the final of its form. It is also thought that Asus is not accomplished with its restructuring – the Taiwanese report notes that the wave of layoffs will proceed into a minimum of September, suggesting those that stay should not but protected.
